We collaborate with our clients to create a digital expression of their brand, organization, or business. We perform diligent user research and user testing, starting every project on the right foot. We think a lot about how people interact online—with each other, with sites and content, and with devices. Our style guides for websites and interaction design principles go hand-in-glove to create a unified visual design across your entire digital presence, from website to white papers.
We see user research studies and testing as an ongoing process throughout a project. Early in a project, we conduct preliminary research in the form of interviews, surveys, and other kinds of analysis in order to learn how to best serve users. As we move through the rest of the design and build phases, we test our ideas and iterate to improve designs and concepts. We use card sorting to improve content and categories, usability testing for wireframes and clickable prototypes, and post-launch feedback and testing for further iteration and improvement. We believe there is always room to improve, simplify, and make experiences better.
Web analytics is the measurement, collection, analysis, and reporting of usage data to understand and optimize your website. Through web analytics we can learn how users arrive at and interact with your site.
In order to design the best site possible, we start with content. Information architecture design allows you to understand your existing content, what new content you need, and how relationships between pieces of content work. With IA, we can define a new site navigation model and new ways of describing content so that users can find what they need, regardless of the device or platform they’re using.